The Big Donor Show, a Dutch TV show, was a big publicity stunt to highlight the donor shortage. In the one-episode reality show the patient who was going to give away a kidney was played by an actress who had to choose from three candidates competing for her kidney. The patient and the candidates were all actors and were in on the publicity stunt. Because of the worldwide publicity around this show debates started about the donor problem. Camera teams from all over the world attended the show which aired yesterday.
In the past week many people (not just in The Netherlands) showed their disgust for the reality show and questioned whether Dutch TV had gone too far. But there were also rumours that the show was a media stunt to boost the ratings of the broadcaster BNN.
And it turned out to be true. It was indeed a hoax. But it was not for the ratings but for a good cause.
You can call the Dutch what ever you want, but this was a clever idea to raise awareness for an issue that desperately needs our attention.
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